The Winback is a huge focus in the fitness industry. While retention of current clients should be the bigger focus, there is still some value in reaching out to lost clients. How you set up your winbacks will determine their success.

Looking to bring in some new faces to your business? There are two key marketing tools that can bring in more customers without costing a dime: Google My Business (GMB) and Branded web prospect widget. Let’s dive into how to optimize these tools.

Retaining your current clients is much easier than bringing in new clients. So why are we still losing clients? Customer retention includes the actions your business takes to keep clients. What retention tools or strategies are you using to retain your customers? Here are five strategies to help retain your current customers. (and even your team)

Outstanding series is one of my favorite reports. Not only is it a sales tool, it is also a snapshot of the liability your business is carrying. And carrying a large balance of outstanding series can be dangerous for your business. What is an outstanding series? Outstanding series are the services your customer has purchased but have not used yet. For example they may have purchased a massage and have not used it yet, or purchased a 10 pack of fitness classes and have only used two, meaning the other eight are outstanding. There are some common decisions that we make that can affect how large our outstanding series is.

The Unlimited Membership model for class based businesses has been an amazing revenue generator for many years now. As a customer you feel a status connected to being a member and can benefit from many perks or benefits associated with the membership. From the business standpoint the unlimited membership offers recurring revenue where you only have to sell once and then work to retain the customer through your service offerings and great customer service.

A manager is not essential to the overall wellbeing of your business. If you have a single location business you can have a lean and efficient team that does not require a manager thus keeping payroll expenses down. The success of your business comes from empowering your front desk team to be well trained and do way more than check in and clean. As well having some part time positions that help to create an excellent customer experience are key. Who is on your lean and efficient team?

With the recent drive for businesses to go online it is important that your customers have the best mobile experience. The majority of your customers will be trying to find your business using a mobile device. Most businesses feel they need an app to create the best user experience. However an app designed for your business can be very expensive and may not be necessary for your customer base. Here are some ways to enhance the mobile experience for your customers:

In a recent mastermind session six businesses were challenged to find money. They did an amazing job of finding money within their business and in reducing expenses. In less than thirty days some found as much as $13,000.  Where can you find money? Let’s look at options in your business. 

The credit system is THE best system to use to allow your customers the maximum variety in your studio. It is also a great way to increase your prices for prime time classes or for classes with limited capacity.  This system gives flexibility and value to the customer on so many levels.